The shape of your timeline will be determined by:

• The amount of time between your decision to exhibit and the date of the exhibition
• The date when the exhibition set-up may commence
• The time required to pack and transport all stand materials to the exhibition venue
• Preferred delivery dates from suppliers
• The turn-around times of your suppliers – those within your organisation and those you contract for services
• Deadlines and publication dates of relevant print media
• Final dates for obtaining discounts on travel, accommodation, exhibition fees
• Other potentially relevant dates, such as public holidays and leave period for key staff

Ideally your timeline should be broken down by month over approximately a 14month period, to allow for complete research, costing, designs, stock procurement and promotion of your participation.


An excerpt from: Exhibitions: A Complete Guide
by Gary-Fitz-Roy



Click here to order the book online