Expertise Events is an Australian owned and operated event management company with a wide portfolio of events, expos, shows, fairs and conferences both trade and public. Expertise Events runs over 30 superior shows, fairs and expos each year that exemplify the company�s reputation as the leading Australian owned and managed exhibition and event organiser.
     
 

benefits of exhibitions

 

Exhibitions Give You The Edge


An exhibition is amongst the most powerful marketing tools available to companies today.
There are two basic reasons for participating in either a trade or a consumer exhibition:

  • To inform the marketplace of your product or service
  • To increase sales and consumption of your product or service

 

There are also other major benefits -

  • An exhibition brings the mountain to Mohammed. It is a cost-effective way of drawing your target market to you in one place at the one time
  • It appeals to all five senses – sight, sound, smell, taste and touch and what we call the sixth sense, thought
  • It combines all the elements of the promotional mix – advertising, public relations, sales promotion and selling
  • By being there each visitor is a qualified prospect
  • At an exhibition, the passing trade of potential and qualified customers that walk past your stand can be measured in the thousands. Whereas in an average retail environment the passing trade is significantly lower, and more than likely not qualified or directly interested in your product or service


And, there are further additional benefits -

  • An exhibition enables all aspects of the selling process – attention, persuasion, desire and purchasing – to be compressed into a single activity
  • It enables you to continue creating awareness of your product or service, and of your company and its position within the marketplace
  • It broadens your customer base. The drawing power of an exhibition is such that visitors will often travel from interstate and even overseas to attend
  • You can introduce new products and services to an instant audience
  • An exhibition provides contact with your existing clients in a relaxed atmosphere and is a far more cost-effective way of reaching a new audience than cold-calls
  • It allows you to position your product or service in line with a total competitive offering, and highlight its strengths
  • It allows you to research potential acceptance of new products or services, or even test market new directions that your company might be about to launch
  • It provides access to the media, who also use an exhibition to gather information on new directions within an industry
  • Your participation in an exhibition signals your support for the industry you are part of within your business
  • An exhibition provides an opportunity for you to bring together staff from around the country or overseas and to conduct your own company conference, product launches and/or re-training and sales meetings

 


Click here for career opportunities with Expertise Events


Adjust the filters below to find the event that suits you!
 

 

or

 







         
sydney:01:06pm
melbourne:01:06pm
adelaide:12:36pm
hobart:01:06pm
brisbane:12:06pm
darwin:12:36pm
perth:11:06am
new zealand:03:06pm




   

Site Feedback: Tell us what you think!


 

This site (including but not limited to layout, scripts, fonts, images and copy) is Copyright © 2010 Expertise Events.
Terms of Service

Upcoming shows:

September 9
Hamilton
September 17
Christchurch
September 25
Auckland
October 1
Melbourne
October 7
Melbourne
October 20
Brisbane