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benefits of exhibitions

Exhibitions Give You The Edge

An exhibition is amongst the most powerful marketing tools available to companies today.
There are two basic reasons for participating in either a trade or a consumer exhibition:

To inform the marketplace of your product or service
To increase sales and consumption of your product or service

There are also other major benefits -

An exhibition brings the mountain to Mohammed. It is a cost-effective way of drawing your target market to you in one place at the one time
It appeals to all five senses – sight, sound, smell, taste and touch and what we call the sixth sense, thought
It combines all the elements of the promotional mix – advertising, public relations, sales promotion and selling
By being there each visitor is a qualified prospect
At an exhibition, the passing trade of potential and qualified customers that walk past your stand can be measured in the thousands. Whereas in an average retail environment the passing trade is significantly lower, and more than likely not qualified or directly interested in your product or service

And, there are further additional benefits -

An exhibition enables all aspects of the selling process – attention, persuasion, desire and purchasing – to be compressed into a single activity
It enables you to continue creating awareness of your product or service, and of your company and its position within the marketplace
It broadens your customer base. The drawing power of an exhibition is such that visitors will often travel from interstate and even overseas to attend
You can introduce new products and services to an instant audience
An exhibition provides contact with your existing clients in a relaxed atmosphere and is a far more cost-effective way of reaching a new audience than cold-calls
It allows you to position your product or service in line with a total competitive offering, and highlight its strengths
It allows you to research potential acceptance of new products or services, or even test market new directions that your company might be about to launch
It provides access to the media, who also use an exhibition to gather information on new directions within an industry
Your participation in an exhibition signals your support for the industry you are part of within your business
An exhibition provides an opportunity for you to bring together staff from around the country or overseas and to conduct your own company conference, product launches and/or re-training and sales meetings


benefits of exhibitions Exhibitions Give You The Edge An exhibition is amongst the most powerful marketing tools available to companies today. There are two basic reasons for participating in either a trade or a consumer exhibition: To inform the marketplace of your product or service To increase sales and consumption of your product or service There are also other major benefits - An exhibition brings the mountain to Mohammed. It is a cost-effective way of drawing your target market to you in one place at the one time It appeals to all five senses – sight, sound, smell, taste and touch and what we call the sixth sense, thought It combines all the elements of the promotional mix – advertising, public relations, sales promotion and selling By being there each visitor is a qualified prospect At an exhibition, the passing trade of potential and qualified customers that walk past your stand can be measured in the thousands. Whereas in an average retail environment the passing trade is significantly lower, and more than likely not qualified or directly interested in your product or service And, there are further additional benefits - An exhibition enables all aspects of the selling process – attention, persuasion, desire and purchasing – to be compressed into a single activity It enables you to continue creating awareness of your product or service, and of your company and its position within the marketplace It broadens your customer base. The drawing power of an exhibition is such that visitors will often travel from interstate and even overseas to attend You can introduce new products and services to an instant audience An exhibition provides contact with your existing clients in a relaxed atmosphere and is a far more cost-effective way of reaching a new audience than cold-calls It allows you to position your product or service in line with a total competitive offering, and highlight its strengths It allows you to research potential acceptance of new products or services, or even test market new directions that your company might be about to launch It provides access to the media, who also use an exhibition to gather information on new directions within an industry Your participation in an exhibition signals your support for the industry you are part of within your business An exhibition provides an opportunity for you to bring together staff from around the country or overseas and to conduct your own company conference, product launches and/or re-training and sales meetings		Click here for career opportunities with Expertise Events Adjust the filters below to find the event that suits you! Include Trade Events in my search. or